Sky News has extended its digital services to Microsoft’s last-generation games console, the Xbox 360, allowing millions of UK and US gamers to access live news and on demand coverage for free.

Xbox 360 Sky AppXbox 360 Sky App

While Sky News is a major media outlet in the UK, the launch of the Xbox 360 app in the US will likely be the first time many residents in that country will become acquainted with the service.

Xbox 360 Sky App Download

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  1. Nov 21, 2018 I have an Xbox 360 and live account (not gold) I have been trying to download the sky app, we have sky go extra subscription. I can see the sky app in apps on my console when I am not signed in, if gives me the option to download it and then asks me to sign into my live account, when I do this the option to download is gone and I am left with.
  2. Before my 360 broke, I used to use Netflix a lot, along with Last.fm and a few other things without any problems, but now I can't get them to work or any other new apps like Youtube. When I try to use the Youtube App, sometimes the video I pick will playfor about 10seconds and then stop, but most of the time it won't load at all.

Xbox Live customers were capable of accessing the 24-hour news channel from their consoles after it launched on Tuesday.

The app includes the latest breaking news as well as business, political and entertainment coverage. In addition to the live channel feed, the Sky News app also offers access to a wide range of on demand stories through a constantly updating video on demand library.

Both UK and US viewers will have news tailored to their respective regions with specifically selected editorial content.

Sky News developed the app in partnership with 1 Mainstream, a digital TV distribution platform for deploying HD video services.

Andrew Hawken, head of Sky News Digital, said: “Sky News is consistently exploring opportunities to expand our global reach. Making Sky News available on Xbox was an ideal way to achieve this. With a growing US footprint of a million users and a US news team, we’re thrilled that our coverage will be showcased to millions of Xbox customers.”

Rajeev Raman, cheif executive of 1 Mainstream, said: “We’re pleased to extend our relationship with Sky to help them expand the footprint for Sky News and to deliver its world-class journalism to millions of people in the US.

Xbox 360 Wont Connect To Sky App

“Together with Sky, we continue to bring innovative over-the-top (OTT) services to the growing audience of connected-TV users.”

Sky New’s latest release follows an overall digital expansion which has saw the channel integrated with the Apple TV, Roku and Livestation in the last month. As a result of this, Sky News now boasts over 100 million viewers across Europe, North America, the Middle East, Africa and Asia.

On the mobile front, the news broadcaster last month extended its deal with native advertising firm Outbrain to become the first UK brand to use its services to increase performance across its apps.

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